5 Tips For Logo Creation On Luxury Resorts
There are increasing number of people who want to be closer to nature, make physical activity and at the same time, be a part of the culture that they have visited while staying in luxury resorts. Any agencies that do specialize in adventure vacations need a well thought logo that can do more than just making them shine. In addition to that, it is crucial for the logo created to inspire trust and convey sense of exploration.
For any luxury resorts and other travel agencies out there, the following points can help them design their logo and attract more.
Tip number 1. Customers – as a matter of fact, the most important aspect of a logo that is appealing and attractive is something that’s not seen instead, having a good understanding of target or ideal customer. Remember that any effective logos are the ones that have clear understanding of people who purchase the kind of service or product that the company is selling.
A more precise description of ideal customer can provide higher chances of making an exceptional logo.
Tip number 2. Color – the used colors by any luxury resorts to be able to make their logo is extremely important to be able to convey the appropriate message for their marketing materials in online, print, clothing and several other merchandise. As what concluded in general color theory, if you want to convey sense of optimism, freedom and joy to your logo, then it is recommended to choose orange after all, this serves a great pick for travelling in natural environments as well. Orange works well in blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – this color is deemed reflection, intuition and royalty and can create an elegant and striking logo that is ideal for virtually any luxury resorts. Colors like red and blue generally aren’t the ideal choices for using as the primary logo for adventure travels. Blue is normally seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – most of the time, logos have the company’s tagline or its name. As for those who seek to convey adventure, excitement and strength, it is preferable to make use of fonts that have contemporary typeface. In addition to that, modern fonts are also conveying style and strength and seen as assertive, chic and progressive. A sense of luxury can be achieved by Italizing the font.
Tip number 5. Symbols – logos that are using representative shapes and graphics rather than literal ones let clients to find a deeper and personal connection to it. For luxury resorts that do specialize in specific activities such as parasailing, hot air ballooning or even rain forest excursions, the use of silhouette on the image can be effective.